People are more savvy than ever when it comes to advertising; many can see a commercial from a mile away. Therefore, blatantly advertising your product or service just won't achieve the kinds of results that it used to. Today, a more nuanced approach is definitely in order. One of the best ways to tackle this problem is by using article marketing as a part of your advertising technique. However, writing up an article here and there really isn't enough - the way you go about doing it is incredibly important.
Find Your Market Before you write any articles - or have someone else do it - it is important to locate your audience. Slapping an article on your website is well and good, but how do you know who will actually be reading it? If the right people don't read your content, then it will go to waste. The trick is to find places online where people who are interested and involved in your industry "hang out"; this may be through social networking websites or various other online communities. Create a presence within such a place, and then slowly begin introducing your articles..... read more
Feeling Out-Twittered?
The Twitter phenomenon sweeping the nation is gripping the information starved social networks in a constant stream of updates, up to the moment 140 character micro blogs that capture a slice of news and pass it along to followers. This is great for business owners looking for a new way to connect with their market, to give information to their customers and even become instant selling tools, but how do you make your Twit stand out among all the others in a barrage of updates?
First go back to the basics. You must be remarkable, either in product, service or information that you choose to pass along. When you Twitter your followers, you want them to know that anything you pass along is going to be valuable or informative or entertaining, hopefully while informing. As a business owner, you never want to post a boring Twitter post, you never want to be inane or worse, completely forgettable. Your post needs to be worth passing along. It needs to be noteworthy, so that when a post comes from you, your followers read it. That's a ton of information to pack into one 140 character sentence, isn't it? Relax, Twitter is a great tool to stay in touch with your customer base, and it just involves some careful planning. Don't info-dump on your followers. While you may have a lot of information to impart, if you can crunch it down to one simple sentence, then you need to revisit what you want to say. It's been phrased as a unique selling proposition when you apply the formula to the business (Why are you in business?) but you can use the same formula for your post- boil it down to a simple sentence that makes them want more, and produces an action. The action is usually a click through or visit to your blog where you can expound on your idea at length.....read more
Your Website Should Be Profitable - Not a Drain!
Anyone who owns a business knows how important it is to have a presence on the web. This has been true for years, and is more true today than ever before. Companies who fail to have a well designed website or other presence on the Internet miss out on many great opportunities which their competitors gladly scoop up. However, simply slapping together a page or two online is not all that should matter to you in getting your business attention online. Rather, your site should serve two purposes: as a place for potential customers to learn more about your company and its products, and as a means of generating additional revenue for your bottom line.
Your Company Website Should Not Be A Costly Proposition
Depending on what sort of website you have in mind, having one professionally designed can run you a great deal of money. Getting the layout, graphics and overall look that you want can add to that initial price, putting you in the red quite a bit. Then there's registering the right domain name; if the one you want is quite popular, that might cost you a pretty penny. Finally, paying for web hosting for your site can also be a large monthly bill. When all is said and done, you stand to be out quite a bit of money once your site is successfully up and running.
However, when done properly, a website should begin paying back all of those initial costs. Business owners need to not only find a professional company for the design and initial implementation of their website, but they need to hire a marketing firm to help them come up with proven strategies for making money off of the website at the same time. Remember, everything that you put into your company website should be paid back in no time at all - as long as the right measures are put in place.....read more
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